GTM Engineer & RevOps Architect
Hi, I'm Perkin
I build revenue systems that scale.
I design and scale marketing operations systems that improve conversion, accelerate pipeline velocity, and enable predictable revenue growth. 5+ years turning GTM strategy into hardened HubSpot workflows, scalable system logic, and AI-assisted decision layers.
Projects
Systems built, outcomes delivered
GTM Workflow Architecture
Fragmented GTM systems caused lead leakage and inconsistent pipeline progression
Built and maintained end-to-end HubSpot workflow architecture covering lead routing, lifecycle progression, deal enforcement, alerts, and inspection frameworks. Translated revenue leadership requirements into hardened system logic ensuring consistent stage progression and SLA compliance.
AI Lead Scoring Engine
Manual lead qualification was slow and inconsistent across the sales team
Designed AI-enabled deal health and risk scoring models leveraging CRM activity, engagement signals, and pipeline behavior. Integrated enrichment, engagement, and intent data into GTM workflows to support prioritization and revenue-weighted execution.
Revenue Forecasting Engine
Revenue forecasting relied on spreadsheets with no real-time pipeline visibility
Built a revenue forecasting calculator that generated ~$680K MRR within one quarter. Improved email deliverability performance by 4x through data hygiene and segmentation governance, directly impacting pipeline quality.
Omni-Channel Automation
Single-channel outreach limited conversion and engagement across the funnel
Built omni-channel automation spanning email, WhatsApp, SMS, and chatbots — increasing conversions 3x while maintaining <1% unsubscribe rate. Designed full-funnel customer journey tracking with multi-touch attribution across marketing and sales systems.
Pipeline Hygiene Dashboard
Pipeline data quality issues went undetected until month-end reporting
Built inspection-ready pipeline hygiene dashboards improving reporting reliability by 3x. Re-architected lifecycle stages and governance controls, reducing manual operational workload by ~30% through workflow consolidation and automation cleanup.
Account-Based Marketing System
Generic marketing campaigns failed to engage high-value target accounts
Supported Account-Based Marketing initiatives via personalized landing pages and campaign automation. Implemented predictive lead scoring and routing frameworks accelerating pipeline velocity by 2x for target accounts.
Worked with industry-leading SaaS organizations
Core Specializations
Areas where I drive the most impact
HubSpot Architecture
- Lifecycle governance & stages
- Field architecture & validation
- Advanced workflow automation
Lead Management
- Capture & enrichment logic
- Multi-factor lead scoring
- SLA-based routing & assignment
Automation & Integrations
- Zapier/Make orchestration
- API & Webhook management
- Event-driven architectures
Intent & Data Signals
- Factors.ai & Bombora signals
- ZoomInfo firmographic enrichment
- Real-time intent-based triggers
Revenue Analytics
- Multi-touch attribution models
- Pipeline velocity tracking
- Funnel conversion dashboards
AI-Driven Operations
- Deal health & risk intelligence
- Predictive lead prioritization
- OpenAI-powered automation
Skills
What I use to build fast
CRM & GTM Platforms
Automation & Integrations
Data & Revenue Analytics
AI & Signals
Marketing & Engagement
Experience
5+ years of systems that drive revenue
PeopleStrong Technologies Pvt. Ltd.
B2B SaaS — HRTech · Delhi, India
GTM Operations Lead / Marketing Operations Manager
Jul 2022 – Present- Built and maintained end-to-end HubSpot workflow architecture covering lead routing, lifecycle progression, deal enforcement, alerts, and inspection frameworks
- Designed AI-enabled deal health and risk scoring models improving forecast accuracy by 25%
- Automated routing and notification systems, improving lead response efficiency by 90% and reducing manual GTM Ops intervention
- Re-architected lifecycle stages and governance controls, reducing manual operational workload by ~30%
- Built inspection-ready pipeline hygiene dashboards improving reporting reliability by 3x
- Developed AI-first automation framework prioritizing high-intent opportunities using behavioral and CRM signals
AdPushup Inc.
B2B SaaS — AdTech · Delhi, India
Marketing Operations Manager
Apr 2020 – Jun 2022- Led MarTech stack architecture and lifecycle automation to improve pipeline acceleration and attribution accuracy
- Implemented predictive lead scoring and routing frameworks accelerating pipeline velocity by 2x
- Built omni-channel automation (email, WhatsApp, SMS, chatbots) increasing conversions 3x while maintaining <1% unsubscribe rate
- Improved email deliverability performance by 4x through data hygiene and segmentation governance
- Built revenue forecasting calculator generating ~$680K MRR within one quarter
- Supported Account-Based Marketing initiatives via personalized landing pages and campaign automation
Awards & Certifications
Wizard Certificate of Excellence
PeopleStrong (2024)
Recognized at Annual Sales Conclave for driving strong pipeline generation
Over & Above Achiever Award
PeopleStrong (2023)
Exceeded quarterly targets by 133%+ and high-impact performance
Certificate of Appreciation
AdPushup (2021)
Delivering meaningful contributions and supporting key revenue initiatives
Education
PG Program in Digital Marketing & Communication
MICA
2019 – 2020
MBA (Marketing)
TAPMI School of Business
2018 – 2020
B.A Hons. Economics
Manipal University, Jaipur
2015 – 2018
Volunteer Work & Community
Volunteer Experience
Robin Hood Army
Community Volunteer · Since 2019
United Nations
Online Volunteer · Since 2020
Zomato Feeding India
Volunteer · Since 2020
HelpAge India
Volunteer · Since 2019
Fly Higher India NGO
Community Volunteer · Since 2019
TEDxManipal University Jaipur
Promotions Team · Since 2017
Professional Communities
MO Pros
RevGenius (Ambassador)
The Growth Ops Community
MarTech Alliance
Toastmasters International
Testimonials
What people say about working with me
13+ recommendations on LinkedIn
"Perkin has been a strong and reliable performer on the team. He combines structured GTM thinking with consistent execution and takes clear ownership of his targets. His understanding of the MarTech space, along with his focus on building scalable processes, makes him a valuable contributor. A dependable professional with a strong growth mindset."
Rajat Setia
Leadership at PeopleStrong
"Perkin is a hardworking and helpful person. Technically challenged folks like myself can certainly expect him to provide any kind of assistance. In addition to his wonderful character, Perkin is great at what he does. He researches thoroughly to find just the right tool needed to get the job done. You definitely want someone like him on your team to save unnecessary spending, both in terms of money and time."
Chetna Sabharwal
Colleague at AdPushup
"Perkin is an extremely hardworking and result oriented professional. I collaborated with him seeking marketing-ops support for campaigns that I ran at AdPushup and always found him to be forthcoming and willing to contribute above and beyond his OKRs. Always open to learning and receptive to feedback, I really enjoyed working with him."
Rohan Sharma
Product Marketing at Paytm
"A full on go getter with a great business acumen, he holds the perfect ingredient blend of intellect, passion, hardwork to drive and handle any business situation successfully."
Shefali Jain
Lead Analytics Engineer at Gartner
"A super energetic person and marketer with an entrepreneurial mindset. At this age, the way of approach and the skills he brings forth towards on the table with an inch of creativity, is truly commendable. If your company requires his expertise, I would highly recommend him."
Aditya Ghosh
Product Manager at TechJockey